This is why review websites, social sharing of content, crowdfunding, etc. have been so effective. The power of tribes, community, and crowds have only begun to realize their potential. The next generation of social media will promote greater access and transparency Photo Background Removing between brands and their fans, creating the sense of belonging and community the next generation craves. Brands that embrace this new normal and invest in building relationships will be the winners in 2017. Maddy Osman, SEO Copywriter & Founder, The Blogsmith Maddy OsmanHere are two big social media marketing trends for 2017: 1.Instagram Advertising Continue reading below Instagram will become a major player of the top social networks, thanks in part to tactics that effectively take Photo Background Removing a direct attack on Snapchat (like Instagram's own “Stories”).
Once their new Shopping feature is released to all brands, more clickable links will mean more conversions for retailers. Facebook Photo Background Removing owns Instagram, so that means the Instagram ad platform will continue to evolve in the right direction. In my opinion, Instagram's ad platform has yet to peak (in terms of saturation), and there are still plenty of opportunities for brands to stand out and accomplish specific goals. 2.Video Video will continue to be important in 2017, but brands will need to keep Photo Background Removing innovating in the way it's presented. You still don't necessarily need high production tactics to be effective, but you should experiment with new technologies, like 360 Video. Make sure to keep in mind the role sound plays, or doesn't play in many cases.
Many people watch video without sound, so make sure captions are enabled, and that you include the video's title in the first frames of the Photo Background Removing video. Advertising Continue reading below Erik Qualman, Bestselling Author & Motivational Speaker Erik QualmanVideo killed the social media photo. While it seems obvious, the obvious isn't always Photo Background Removing easy to execute. 2017 is the year that social goes truly video. Brands will need to invest in both beautifully produced video as well as more organic video adaptations.There will be a window of time where quality video will be able to help separate your business/brand. However, that window will shrink as advances in technology make artistic video common place.