Than finding only high Shadow Making authority sites with your choice of metric. Also, if you've contacted a webmaster, it makes more sense for them to give you a link if they think you're highly relevant to their sites. - Venchito Buffer , SharpRocket _ I would prefer a relevant link with less authority than a higher authority link with low relevance. It is very difficult to accurately measure authority. While Moz and Majestic do a great job helping to gauge Shadow Making relative authority, no one really knows how Google rates it. But one thing is clear from our client results: the more relevant the links, the more they drive up rankings and traffic. I can't say I've noticed the same kind of push from a handful of high domain authority sites.
I prefer to vote for a link with the correct anchor text and high authority sites usually don't allow that. - - Alexandra Tachalova , AlexTachalova.com Total number of respondents choosing relevance: 13 Final Thoughts That puts an end to people who have Shadow Making spoken on the side of relevance. In part 2, I share some thoughts from the experts who chose the high authority, low relevance link. And in the third part, I speak with those who think it depends Shadow Making on the situation. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed her.
Authority can be especially difficult for newbie link builders as they begin the arduous process of securing links. To dissect the problem, I posed the Shadow Making following question to a number of the best and brightest minds in research: All other metrics being equal, would you rather have a high authority link with lower relevance or a highly relevant link with low authority? I received so many great responses that I'm going to separate them into three categories and Shadow Making three distinct parts: Relevance Authority Varies depending on the situation Quick disclaimer: This is a purely hypothetical debate, because link building is never so black and white. I asked this question to draw out the valid points on both sides of the relevance versus authority argument. It's a question that's hard to answer in a short quote, but everyone I contacted was a good sport and gave their best shot,